New Tools to Help You Close the Deal – Part 2

September 10, 2013



In this second post on new digital technology that can help you sell homes, we’ll cover how easy it is to engage with potential buys using Facebook Events and Pinterest.

Communicate with Facebook Events
You’ve probably been using Facebook to share news about your properties and communicate with potential buyers and sellers.  Consider using the  Facebook Events feature for your open houses.  This will allow you to easily communicate with potential buyers in a focused way.  There’ll be no more plugging in of email addresses or flipping through the rolodex for phone numbers.  Furthermore, if no one in the event ends up closing on the house, you will still have a new list of leads for your next deal.

Show with Pinterest 

Pinterest is a relative newcomer to the world of social media.  Pinterest organizes user submitted pictures into beautiful collages.  Users can browser pictures and even search by tags. By adding pictures of your property to Pinterest you share them with a captive community.  This site works best when paired with Instagram pictures.  Don’t forget to tag your posts by amenities, type of home, and other relevant information.  You can even share albums of your properties over the other social networks to help generate buzz.

Once you get started with any one of these new tools you’ll begin to see how heavily integrated they are.  You’ll be able to share engaging news through one channel and easily broadcast it to another forum or site. Check back with the Century 21 Affiliated page for more tips on how to use these new technologies to close deals and engage with clients.

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About century21affiliatedchicago

Century 21 Affiliated-Chicago (“C21AC”) is a full service real estate brokerage firm located in Chicago with a focus on residential and commercial properties. Our agent base and management team includes a wide range of specialties serving customer needs across the ever changing real estate landscape, with expertise in many niches, including REO transactions, investment sales, bulk purchasers and sellers, commercial product and traditional residential transactions. C21AC is part of Century 21 Affiliated (“Affiliated”), a top 5 franchisee in the Century 21 system with over 30 locations across the Midwest and over 32 years of history. C21AC entered the Chicago market in February 2011 to re-launch the Century 21 brand in the downtown area and to bring a proven operating platform to the large and fragmented Chicago real estate market. At Century 21 Affiliated, the customer comes first. Our complete commitment to delivering top-notch customer service to our clients is what distinguishes us from our competitors and makes us such a powerful force in the real estate industry. Specialties Residential Sales, Commercial Sales, Short Sales, Bulk Sales, REO's, Leasing, Business Services

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