New Tools to Help You Close the Deal

September 4, 2013


Welcome to the new age of digital marketing in the real estate world! 

Thanks to mobile technology, the tools available to agents have expanded exponentially. All of these tools can be used by agents to help sell properties in new and engaging ways, which makes you stand out from the crowd. Avoid the humdrum of the classic real estate classified ads and start experimenting. In this post we’ll cover two of the hottest new social media channels Vine and Instagram.

c21oneDemonstrate with Vine
Vine allows you to create short animated .GIF files that can be uploaded to your site, blog, Facebook, or Twitter page. The videos are short, about 10 seconds, and can be used to showcase various amenities of the property. If the property has a sprawling backyard, a Vine of a hammock swinging or a dog playing can help you illustrate the yard’s value. Imagine introducing the property to your potential buyers by taking them on a short walk through a home’s double doors. Vine can be used to create magical, saleable moments.

Highlight with Instagram 

c21twoIn recent years, Instagram has become one of the premier mobile photo apps. It allows users to put filters over photos to focus on the viewer’s eye on a particular color palette or subject matter. For example, if the house has a particularly stunning view, use Instagram to highlight the landscape. The application will automatically sharpen and freshen the image making it eye catching for potential buyers. Instagram photos can then easily be linked to your social media accounts and pages to help you promote a property.

In our next post, we’ll demonstrate how to use Facebook Events and Pinterest to make it easier to promote properties.

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About century21affiliatedchicago

Century 21 Affiliated-Chicago (“C21AC”) is a full service real estate brokerage firm located in Chicago with a focus on residential and commercial properties. Our agent base and management team includes a wide range of specialties serving customer needs across the ever changing real estate landscape, with expertise in many niches, including REO transactions, investment sales, bulk purchasers and sellers, commercial product and traditional residential transactions. C21AC is part of Century 21 Affiliated (“Affiliated”), a top 5 franchisee in the Century 21 system with over 30 locations across the Midwest and over 32 years of history. C21AC entered the Chicago market in February 2011 to re-launch the Century 21 brand in the downtown area and to bring a proven operating platform to the large and fragmented Chicago real estate market. At Century 21 Affiliated, the customer comes first. Our complete commitment to delivering top-notch customer service to our clients is what distinguishes us from our competitors and makes us such a powerful force in the real estate industry. Specialties Residential Sales, Commercial Sales, Short Sales, Bulk Sales, REO's, Leasing, Business Services

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