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How to Prepare for the Slow Season

November 11, 2013

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We are fast approaching the Holiday Season, which has traditionally been a slow season for buying and selling homes. However, that doesn’t mean you should take time off or slow down your activities. In fact, doing the opposite and being more aggressive during the Holiday Season may benefit your business.

When Business is Slow, Speed up the Marketing
When business is slow, that’s the perfect time to get    busy on your marketing plan for next year. Spend some time updating your website, update your social media profiles, create a new direct mail piece for 2014, or write 6 blog posts to publish next year and be ahead of the game. Attend a few more local networking events. Take the people who refer you the most business to lunch to thank them.

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Grab Those Buyers Who Are Still in the Market
Even though buying and selling traditional slows dramatically during the Holiday Season, there is still activity. If your competition decides to take it easy, it’s the perfect time to be aggressive and pick up a new client. If your leads are hesitant to look during the Holiday Season, explain that there are some advantages to buying during the cold winter months.

–       There is less competition for the home of their dreams
–       Sellers may be willing to drop their price more in December. According to
         Realtor.com, home prices are the lowest of the year in December.
–       Your clients will definitely receive more of your time to help them find the perfect
         home

Go Back to School
Take the extra time you have during the Holiday and Winter Season to brush up or learn new skills to improve your business. Thinking about expanding into a new market? Take the time to do your research and get to know that area – the neighborhoods, the school system, the housing market dynamics, and even the competition. Want to boost your marketing next year? Take some classes on how Pinterest, Facebook, and blogging could drive traffic to you, instead of always chasing leads.

Don’t look at the Holiday Season as a time to kick back and wait for business to pick up in the Spring. Use this time to plan and build a strong foundation to boost your business in 2014.

What are your plans to improve your business during this upcoming slow season?

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About century21affiliatedchicago

Century 21 Affiliated-Chicago (“C21AC”) is a full service real estate brokerage firm located in Chicago with a focus on residential and commercial properties. Our agent base and management team includes a wide range of specialties serving customer needs across the ever changing real estate landscape, with expertise in many niches, including REO transactions, investment sales, bulk purchasers and sellers, commercial product and traditional residential transactions. C21AC is part of Century 21 Affiliated (“Affiliated”), a top 5 franchisee in the Century 21 system with over 30 locations across the Midwest and over 32 years of history. C21AC entered the Chicago market in February 2011 to re-launch the Century 21 brand in the downtown area and to bring a proven operating platform to the large and fragmented Chicago real estate market. At Century 21 Affiliated, the customer comes first. Our complete commitment to delivering top-notch customer service to our clients is what distinguishes us from our competitors and makes us such a powerful force in the real estate industry. Specialties Residential Sales, Commercial Sales, Short Sales, Bulk Sales, REO's, Leasing, Business Services

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