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March 24, 2014

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Using Technology to Boost Your Productivity

Spring is almost here although you wouldn’t know it by looking out of the window. However, that means business will be picking up and you’ll need to be your most productive to meet the demands of Spring buyers and sellers. Here are 3 technology tools that every Real Estate agent should be using to maximize their time. Continue reading…

March 11, 2014

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Adding an Outdoor Living Space Could Make Your Home Sell Faster

Thinking of putting your home on the market soon? To make your home stand out and sell quicker, you might want to consider adding an attractive outdoor living space. According to the American Society of Landscape Architects’ CEO, Nancy Somerville, “Home owners know that designed landscapes add value to their lives as well as their property values.” More importantly for those looking to sell their homes, a National Association of Realtors survey shows more than half of surveyed buyers would pay a premium for a home with an outdoor living space. Continue reading…

January 10, 2014

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Targeting single women as first time home buyers

The number of single women buying homes is on the rise.  Do you have a marketing plan to target single women? Maybe you should. According to data from the National Association of Realtors, single women – a group that represents divorced, widowed and never married – represents 20% of all home sales. That is second only to married couples, who are about two-thirds of the market, and it’s twice the level of single men at only 10% of the home buying market.

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January 7, 2014

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New Year Marketing Ideas

As we enter into another New Year, don’t let cold weather slow your resolve. The seeds you plant now with marketing and prospecting will reward you with prospects and clients as the market picks up into the spring. Creatively keeping your name in front of customers, prospects, and influencers and actively asking for referrals is a great way to drum up new business in 2014.

Here are two marketing ideas to stay in front of your current and past customers to keep your name top of mind and encourage referrals. Continue reading…

November 27, 2013

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8 Essential Tips Homeowners Can Use to Prepare for Winter

Winter is almost here and there are some basic preparations you can do in November to make sure your home stays comfortable through the long winter days, as well as avoid any costly repairs that may come from ice and snow accumulation.

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November 11, 2013

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How to Prepare for the Slow Season

We are fast approaching the Holiday Season, which has traditionally been a slow season for buying and selling homes. However, that doesn’t mean you should take time off or slow down your activities. In fact, doing the opposite and being more aggressive during the Holiday Season may benefit your business.

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November 7, 2013

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Before You Buy Your Next House, Talk to the Neighbors

Buying a new home is a huge decision. There is so much to think about and consider. You can stress yourself out lying awake at night wondering, “Is this the right house?” “Did we pick the right neighborhood?” “Will we be happy here?” To eliminate buyers’ doubt and remorse, and sleep better, you need to be an informed buyer. The more you know, the easier the decision. Do your research. Ask the right questions. Ask the right people.

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September 10, 2013

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New Tools to Help You Close the Deal – Part 2

 

In this second post on new digital technology that can help you sell homes, we’ll cover how easy it is to engage with potential buys using Facebook Events and Pinterest.

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September 4, 2013

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New Tools to Help You Close the Deal

Welcome to the new age of digital marketing in the real estate world! 

Thanks to mobile technology, the tools available to agents have expanded exponentially. All of these tools can be used by agents to help sell properties in new and engaging ways, which makes you stand out from the crowd. Avoid the humdrum of the classic real estate classified ads and start experimenting. In this post we’ll cover two of the hottest new social media channels Vine and Instagram.

Continue reading…

July 11, 2013

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Shifting Downtown Office Market Signals Opportunity

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There’s a lot of moving and shaking happening in Chicago’s Downtown Office Market.  While these changes may signify larger companies moving to smaller spaces, it is not indicative that companies themselves are losing assets.  Digitizing various tasks and departments has changed the space requirements of these companies.  There’s a lot of opportunity in the new market to take advantage of commercial businesses’ new office demands.

Continue reading…

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